Started by Pete and Brandy Nordstrom, both musicians, in 2012 after their infant son received life-saving treatment from the award-winning hospital, SMooCH and it's generous contributors have generated millions for uncompensated care.
Pete, President and Chief Brand Officer at Nordstrom, Inc., was amazed by the quality of care for all patients, regardless of their ability to pay. He and his wife Brandy saw the need to raise funds and awareness for the hospital's uncompensated care program.